The team at Australia’s biggest gourmet pizza brand, Pizza Capers, will soon be wielding Apple iPads to take customer orders at the counter, in the queue, and in the dining area.
Pizza Capers co-founder Scott Geiszler said the newly released iPads had many advantages over traditional cash registers, including their mobility and potential to eliminate double handling by staff, saving time and keeping costs down.
“The new iPads can be used as a Point-of-Sale terminal but staff can also bring them out from behind the counter to take orders from customers in the queue or in the dining area, making them super convenient,” Mr Geizler said.
“We have always been early adopters of new technology – and these iPads are shaping up as a real bonus for us because of their portability, reliability, and because they are a real talking piece among our customers.”
Mr Geiszler said the use of the iPad would save time when taking dine-in orders as they would go directly to the pizza chefs in the kitchen without needing to be re-entered into the order system.
As a further step in bringing the benefits of the iPad to customers, the company is developing an application for iPad and iPhone that will let them “jump the queue” by placing orders directly instead of lining up.
With over 75 stores in Australia, Pizza Capers has established itself as the fastest-growing pizza franchise in Australia with an estimated five per cent share of the national market.
The company recently took its first step offshore, which a new store in the highly-competitive Singapore market. It plans to open more stores in South East Asia in the future.
Pizza Capers has enjoyed strong growth in the past 12 months. In 2009, Pizza Capers increased staff numbers by 200 and grew revenue from $14.5 million in 2007-08 to $38 million in 2008-09, an increase of 137 per cent. Revenue is set to double again in the current year, as more and more customers discover how good a pizza can be.
Anthony Russo and Scott Geizler opened their first store in Kenmore, Queensland to great success, leading to steady growth in Brisbane. With a focus on developing the business with innovative internal procedures, systems and tools they laid the foundation for strong, controlled and sustained future growth.
