One of the industries that has seen a large growth in both franchisers and franchisee’s of late, is the mortgage broking industry. Most likely due to the 2000 property boom that continued well into the middle of this decade, a mortgage broking franchise was seen as a business opportunity with a low franchise cost that would produce a good return.
Franchise: Loans & Mortgage Broking
With more than 15 mortgage brokerage firms being listed on the Franchise Association website, you are spoilt for choice if you are considering a franchise in the property finance sector.
From big players such as the banks and Mortgage Choice, to smaller boutique finance lenders, what you need to do is work out which style of business is best suited to you.
Bank Lending Franchise
A lot of the major banks are jumping aboard the franchise train and selling their mortgage broking portion of their business to franchisees. The benefit of buying a franchise from one fo the banks is the name. You automatically have crediblity because of your association with the banks, as you use their brands goodwill to attract new clients.
On the thought of attracting you clients, you will receive referals from bank, when people enquire at the bank about mortgage broking. However the downside is, that most people looking for a mortgage broker would skim over the bank franchises because they believe that they would be too focused on selling them a loan from the affiliate bank.
Well Know Franchise: Loans & Morgage Brokers
The next option is to go with one of the big names in the mortgage broking industry, such as Mortgage Choice. Once again you get the benefit of the backing of a major brand name as well as national and local marketing campaigns, however not being associated with a single bank gives a greater image of transparency and un-bias behavior.
Unique Mortgage Brokers
There has been an increase in the creation of lending firms that now have a unique business model, allowing themselves to differentiate themselves from the rest of the mortgage broking franchise loans market.
A fantastic example of this is Refund Homeloans which refunds a large percentage of their initial commission to their clients. As the majority of their income comes the the recurring payments as long as their clients remain with the loan they brokered, giving up a portion of their initial commission is seen as a way of attracting more clients – meaning more revenue in the long term.
Boutique Mortgage Broker
These are the smaller franchises that may only be getting off the ground at the moment. The benefit of these franchise types is not in the client side, but comes instead from the franchiser side. As the franchise is still in its initial launch stage, you will be one of their first franchisees. This means they will be more willing to work with you on a more personal basis, helping your business to succeed.
Buying A Franchise? Loan, and Mortgage Broking May Be For You.
Now you have read an overview of the different styles of mortgage broking franchises, it is time to do your due diligence when looking into them further. Make sure you compare the inital franchise costs and the commission rates, but most of all make sure you end up going with a franchise that you feel fits with your ethos.
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